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Toys R Us  


Transformers feature displays in the UK and US

Triangle Design have been working with Toys R Us UK on their brand promotional feature displays for nine years. They are usually promoting product related to film releases for brands such as Disney, Hasbro, BBC and Lego. These have included Spiderman, Lego Movie, Pirates of the Caribbean, Toy Story, Cars and Dr Who.


The displays are 24ft wide, 16ft tall, 3D with lights, sound and often movement, constructed from a variety of substrates to obtain required effects.


We were asked this year to design, develop and install feature displays nationwide in the UK for the Transformers 4 film release. We worked with Toys R Us and Hasbro to create a display that brought the product to life using assets from the film.


For the first time Triangle Design was commissioned by Toys R Us in the US to design and develop a display to suit their stores at the same time. The configuration was different and the display had to be designed to enable installation by store staff rather than specialist fitters. The design, retouching and artwork was generated in our offices at Bristol. The prototype was trialled in New York, the displays were printed in New Jersey, and installation took place in hundreds of stores across the US and Canada – with great effect.


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