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Client: 

Toys R Us  

Job: 

Star Wars 2015

Force Friday midnight launch was a huge celebration for team Triangle. Not only did we have teams installing displays across the nation – it was the finale of a six month project. The project was to create the global assets for retail display for Star Wars 2015. The midnight launch was the revealing of the new products for the up and coming film Star Wars The Force Awakens.

 

Team Triangle worked with the Toys R Us in New York and Disney to produce art to specifications world-wide – including USA, Canada, Australia, Asia and Europe. The secrecy required from Disney meant windows covered, secure technology and closed warehouses to ensure creative and production prototypes could not be leaked into the public domain before launch.

 

“Force Friday was a highly anticipated and huge moment for Star Wars : The Force Awakens. It was a significant global event at retail that delighted fans all over the world.” Mike Stagg, VP The Walt Disney Company, Toy News Oct 2015.

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