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Client: 

Activision  

Job: 

Skylanders is the leader in the Toys to Life category and a hugely popular video game series published by Activision. Triangle were pleased to deliver exciting and engaging creative solutions which would bring  the new 2016 Skylanders Imaginators to life, across all 80 UK and Eire Toys R Us stores, in time for the major launch in October.

 

From designing the creative and producing the artwork, through the entire production process including full project management of the installation, Triangle worked with Toys R Us and Activision to create a solution that would deliver strong category communication,  clear product layout for maximum shopper engagement & bring lots of WOW factor in store, through effective use of POS, combined with impactful graphics!

 

We produced multiple artworks in multiple sizes to ensure consistency of messaging across 18 x different store formats, incorporating different 3D structures and finishing solutions, which were required to work with the different store furniture and fitments.

 

Printing, packing and collating bespoke individual kits for each store were all in a day’s work, before our teams travelled the length & breadth of the country & across the Irish water, to successfully complete individual installations in 80 different stores. 

triangle. 

make. design. work.

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