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On Oct 25th USA Today reported:


NEW YORK — American Girl dolls are getting a new home — Toys R Us.

In addition to its own stores, the doll brand with a devoted following of little girls and their moms will have its own area within Toys R Us, the leading toy retail chain, which is planning exclusives, events and experiences to woo shoppers.

While some American Girl dolls are sold by other stores, the big-box chain will become the first U.S.-based retailer to feature an actual American Girl shop within the store when they officially open at roughly 100 Toys R Us locations Saturday.


From initial concepts through to final delivery of artwork Triangle Design worked with the Toys R Us team to bring this project exciting project to life. 


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